IF IT’S GOT TO DO WITH BOOKING MORE BRIDES

I’M YOUR GIRL



I’M ARLENE
WEBSITE DESIGNER FOR CREATIVES

YOUR INSTA FEED IS PERFECTION. YOUR FOLLOWING IS ON FIRE

BUT IT TAKES MORE THAN THAT TO BOOK BRIDES THESE DAYS.

My website didn’t always look like this. I’d been putting off re-doing my website for about 100 years – but every time I was about to do it, I’d end up stabbing yourself in the eye with a blunt fork. You know, for fun.

It was like this beast I just didn’t want to tackle. I would rather do anything else than write about myself. So I left it.

Crickets

Like, the deafening sound of crickets. That’s all I could hear because guess what? How the hell was I going to sell shiny new websites to my dream clients if mine looked like a pile of squallop doo?

It’s hard!!! It sucks. It takes time. But you gotta have a website. A good one.

One that looks good and does it’s freaking job. Like, gets you booked, increases your rates and brings all the Brides to the yard.



THE BACK STORY

GIRL MEETS GIRL

You know when you just know that girl is gonna be your BFF whether she likes it or not? Well, that was Sarah. The day she moved in next door I was outside like a crazy person waving in the moving truck. Thankfully, she was just as excited to have me there (insert – no stalker here). See, I had just moved back to Oz after spending 7 years living in Asia with my husband’s work. I was pretty used to making friends and I desperately needed one in this new city.

Fast forward: Sarah and I became the best Mum friends. We’d have wine & cheese playdates (the only kind, amiright?) and she wouldn’t say anything about all the yelling coming from my house during witching hour. She was that good.

She’d chat about running her own business, styling hair for weddings and show me her amazing work & following on insta. I was so impressed by her ability to stay on top of it all – running a business, living in a new city and being a mum (I never heard her at witching hour :).

So, “Sarah” *her real name, is pretty perfect but let’s just say, tech is not her strong point. While she could whip up a textured, low chignon with a boho twist to knock me out of the park; ask her to reply to an email with a calendar invite and her eyes glaze over.

Over wine & kids screaming, we’d chat how she did things in her business and while I was super impressed how far she had gotten, omgosh this girl was in the 90s! We’d be on a playdate and she would be DM-ing Brides her bank details for payment. With a second baby on the way and plans to buy a new home in her dream suburb, she needed to upgrade her business quicksmart.

While she entertained the kids, I dove into her emails, all 22,542 of them. I created a booking process that I knew she could manage, even with her 90s tech skills. Remember the chignon she could knock outta the park? Well, she thought what I was doing was a knockout. So, came my new calling. I had a BFF and a new calling. Pretty stoked.

Because you know why it’s so important to have a banging website? Everyone’s online. Duh. It’s the 2020’s. Brides are stalking you RIGHT NOW. Even the your boho, byron bay, all-the-feels, Brides are online.

Brides of brides of brides. Online. Now.

BOOKING PROCESS

Stop stressing. You need a booking process so perfectly smooth, Bride’s can’t wait to book - and pay - you.

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SHOP

Look good online with my collection of email templates, package calculator and email signature.

SHOP

NEW WEBSITE

Your website is the last place Bride’s visit before they decide to book you. You gotta romance them.

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