There’s a common scenario that sees many women in business giving away their time and value for free – or even giving up on their business entirely.

It begins with a genuine desire to help and serve your clients.

You love your work and you want to do right by the people you serve, even when it means staying up late, taking on too much or accepting unrealistic deadlines.

Then top it off with a tendency to undervalue yourself and your work.

As women, when something comes naturally to us, it’s easy to assume it just can’t be worth much – because you know, anything of value should be hard!

And it feels awkward and uncomfortable to say we’re worth “X”. So many women feel they need to compensate for their own perceived lack of value with lower pricing.

You know how this goes right?

– Saying yes when you really mean no.

– Staying up till midnight checking emails after the kids are asleep.

– Quoting based on what you think your clients can afford, rather than the value of the work.

It’s a triple shot cocktail that leaves us over-delivering, over-working and undercharging.

Sound familiar? Here’s how to break the cycle

1️⃣ Understand where your time goes
2️⃣ Create boundaries and stick to them
3️⃣ Own your value

Starting to understand and truly believe in the value you provide to your clients is a massive step towards charging what you’re worth and no longer over delivering.

If you follow the steps above, you’ll be well on your way to creating a sustainable business, with more time to enjoy life after work.

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